The problem I see with Integrated Marketing Communications is the idea that you are putting marketing communication with public relations. I don't typically view marketing as being very ethical. Maybe this is a stigma that I've received from uncredible sources, but it's been an issue for a long time now, way before we've been talking about Web 2.0 or even seriously considering the internet as a big marketing tool. It's probably all the Bill Hicks comedy specials I've watched (you really need to click on this link - but be warned- lots of swearing).
Creative Entry #8 -
8 years ago